Digital Magazines
In the digital age, it is crucial for publications to be accessible on any device and to offer interactive features that enrich print content.
Print publications without a functional mobile version miss out on the full potential of their targeted audiences.
A robust digital component is key to expanding audience reach and increasing engagement.
mobile-friendly
All content from the printed guide is displayed in an easy-to-read, scrollable format.
interactive features
Digital enhancements can include video integration, image slideshows, audio and more.
CASE STUDIES
The goal was to increase audience reach, particularly in mobile platforms where traditional flip-book digital guides are not successful models.
This goal was achieved using a responsive design platform with rich video and social media integration.
The same content from the printed publications was enriched and now available to mobile audiences in an easy-to-read scrollable format.
Louisiana Visitors Guide
New Orleans Visitors Guide
The success of launching a responsive solution was overwhelming. Audience growth was considerable, but most significant was the increase in user engagement resulting from a mobile-friendly solution.
The statistics in graphs are YOY Google Analytics comparisons between 2017-2018.