HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
The objective of this project was to develop a one-sheet promotional material that would stand out against other meeting planners’ promotional materials at conventions and trade shows. The solution was using colorful and fun illustrations highlighting at-a-glance what makes Boulder unique.
Using a QR code with a landing page for contact and additional information ensures better tracking of leads and also declutters the content of the promo material.