HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
Louisiana is one of my favorite places to visit in the United States because of the immensely rich culture that offers truly unparalleled experiences. My goals when designing different editions of this guide were to showcase the uniqueness of this destination and to integrate digital experiences with the print product.
The Louisiana Official Visitors Guide received the Silver Award for magazine design from the American Advertising Federation (AdFed) Addy Awards 2019.
The Louisiana Official Visitors Guide was one of the first destination marketing publications in the country to integrate AR.
Readers could scan pages in the guide to access additional content, and videos to share on social media.
The digital version of the guide has a responsive format that can be easily accessed on any device.