HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
The primary goal of the #OnlyLouisiana Ambassador program is to raise awareness about the importance of tourism to Louisiana and create a social media community of thousands of people to help share stories. Success is measured by hashtagged photos, engagements, reach, program sign-ups and earned media.
The mark symbolizes a badge.
It merges two main components: the outline of the state of Louisiana and a heart associated with ‘like’ icons in social media.
The ‘#OnlyLouisiana’ hashtag is an integral component of the program’s function and a measure of its success.
Blue is an universally liked color and was the best option for appealing to a wide audience with only their love for Louisiana in common. Blue is also often associated with trustworthiness and loyalty which fits the brand well.
Consistent use of typography is a powerful brand tool.
This set of typefaces match the bold and modern feel of the brand.
The Louisiana Ambassador program is promoted in local print and digital channels.
The Bayou Krewe News is delivered monthly to opt-in subscribers with a themed photo challenge enticing visitors to tag their images with #OnlyLousiana on social media for a chance to win prizes.