HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
Visit Boulder rebranded from Boulder Convention & Visitors Bureau and needed a new mark and branding guide to ensure consistency across all their initiatives.
The Visit Boulder logo was designed to evoke a mix of 1970’s feeling with a modern twist. A stylized graphic of the Flatirons rock formations associated with Boulder is part of the logo and has been designed in a wood-carving style to reflect the artistic nature of the city.
Consistent use of typography, colors, gradients and textures plays a key role in establishing the Visit Boulder brand.
An integral part of the Visit Boulder branding is the use of iconic photography that accurately represents the perfect balance of urban and outdoors.