HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
The goal of this program is to spotlight the great bass fishing locations in the northern part of the state of Louisiana.
Anglers receive a free Louisiana Bassport, and when they fish at participating lakes and State Parks, they receive stamps that can be exchanged for prizes.
The logo has an organic feel to evoke outdoor hands-on activities. Typography has a woodcut treatment to give the mark a weathered and rustic mood.
Sometimes inspiration comes from sketches. Basing the mark on a hand-drawn icon was a good fit for the nature of this program.
The colors selected for the brand are meant to mimic the tones found in fishing tackle boxes: cool hues with hints of bright colors.
The Louisiana Bass Trail program was promoted in digital channels and various print formats such as rack cards, posters, window clings and large pop-up banners.
The website offers an easy way to sign up and order a Bassport. It also includes information about all the participating locations and direct links to get a state fishing license and book accommodations.
The Bassport contains detailed information about each participating location’s features, amenities, accommodation options, boating launches and fees. There is a prominent area to collect a stamp for fishing at the location.