HERNÁN SOSA // art director & illustrator
HERNÁN SOSA // art director & illustrator
Poverty Point is a prehistoric earthwork constructed by the indigenous people who inhabited a portion of the lower Mississippi Valley and surrounding Gulf coast about 3,500 years ago.
The site is a U.S. National Monument and a U.S. National Historic Landmark and it was seeking a new logo and brand to commemorate its designation as an UNESCO World Heritage Site.
The new mark uses a slab serif font to modernize the look while keeping a historic feel to the brand. The mark incorporates a geometric simplification of the original spiral design in the earth mounds at the location.
Earth tones and natural green colors were selected to evoke a sense of natural and historical significance. These are ancient colors that have been part of the surrounding landscape for thousands of years.
A trifold brochure was designed to promote Poverty Point’s new designation as a UNESCO World Heritage Site. Content includes a short narrative about the site, the people and artifacts found, as well as nearby activities for visitors.
A new responsive site was developed to promote visitation to the area by including itineraries and nearby accommodations, restaurants and activities.